Sponsorship and Underwriting

SPONSORSHIP AND UNDERWRITING

Reach the best audience in radio.
Become a KCRW Berlin sponsor today.

KCRW Berlin is a non-commercial and listener-supported public radio station. We depend on contributions from local individuals, sponsors and underwriters to support our programming and activities. Sponsorships and underwriting are your opportunity to not only support trustworthy and intelligent public radio programming in Berlin, but to also reach Berlin’s flourishing English language community.

 

Corporate Sponsorship

Photo by Jason Rosewell on Unsplash

As a KCRW Berlin sponsor, you’ll reach a highly desirable demographic of decision-makers, opinion leaders, and upscale consumers.

By making their favorite programs possible, your contribution will be highly appreciated. Your brand will be associated with trusted news leaders like NPR, cutting edge radio curators like KCRW, and cultural icons including Terry Gross (Host and Executive Producer of WHYY’s Fresh Air) and Ira Glass (Host and Executive Producer of This American Life.)

We’d love to show you how you can put the power of public radio to work for your business.

Contact us at sponsorships@kcrwberlin.org to learn more about becoming KCRW Berlin sponsor today.

 

 

 

Underwriting

Photo by Alexey Ruban on Unsplash

As a non-commercial station, KCRW Berlin cannot accept advertising, as such. However, we can mention businesses, foundations and individuals that sponsor our programming and operations, known as “underwriting.” Such announcements are similar to advertisements, but with some restrictions.

Underwriting is a cost-effective alternative to commercial advertising that credits organizations for supporting our public service mission and at the same time offering your business a way to connect to our audience of loyal listeners. Underwriting messages provide an effective vehicle for making listeners aware of events, new products or services, business branding, and even build credibility in the community.

Your message will stand out on KCRW Berlin because our programming features limited interruptions, ensuring your message is not lost in the ‘clutter’ found on commercial radio stations.

We’d love to show you how you can put the power of public radio to work for your business. Contact us at sponsorships@kcrwberlin.org to learn more about becoming KCRW Berlin program underwriter today.