In Brief: Berlin police launch new campaign to boost image, attract recruits

Berlin police worked with an advertising agency on a new marketing campaign that cost about 200,000 euros. It includes a short promotional film and posters with the slogan “Wir können Hauptstadt.” Find out more in your KCRW Berlin News Brief.

Photo by Markus Spiske on Unsplash

 

The Berliner Morgenpost reports that as the number of retirees in Berlin increases over the next several years, so will the need for caregivers for seniors.

According to Berlin Senate estimates, 21,000 additional geriatric caregivers will be needed by 2030. To put this in perspective, right now there are about 44,000 people in the profession in the city.

But the number of people studying in the field has stagnated since 2015. According to the newspaper, about 2,900 people studied geriatric care in Berlin last year.

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Berlin Police have launched a new marketing campaign to attract more recruits and revamp their overall image.

The police department worked with an advertising agency on the 200,000 euro campaign. It includes a short promotional film and posters with the slogan “Wir können Hauptstadt.”

The short film has been posted online and will run in cinemas. It shows officers performing a number of duties around Berlin, like crossing the street with school children, providing security on the 1st of May and assessing crime scenes.

There are currently about 17,000 police officers on the streets. They hope to bring that number up to 19,000.

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Annegret Kramp-Karrenbauer is in Jordan to visit the German soldiers stationed there. It’s her first trip to the region as Defense Minister.

The Bundeswehr, Germany’s armed forces, are involved in the international mission against the terrorist group known as the Islamic State. Some of the duties of the Bundeswehr include training security forces and carrying out reconnaissance flights.

 

This news is brought to you in cooperation with Berliner Rundfunk.  

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