The World Building Institute on changing the narrative to create a more balanced world

The World Building Forum is a collective of people looking to change the narrative we tell ourselves to create a more balanced world. We found out more from Berlinale Talents forum member General Jeff and European Director of the Institute, Juan DiazB.

Photo by Nikki Motson


The World Building Institute is a collective made up of multimedia producers, architects, scientists, tech pioneers and representatives from many other fields. They believe that complex societal problems can be solved by changing the narrative or by creating new stories that we tell ourselves.

We spoke to Juan Diaz Bohorquez, or Juan DiazB, a director, writer, designer and the European Director of the World Building Institute, alongside General Jeff, “The Mayor of Skid Row,” about how new narratives can be formed and why we should change our view of what an expert looks like.

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