Data 2.0: The GDPR could signal a ‘cultural shift,’ but what does that mean to consumers?

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Two weeks ago the General Data Protection Regulation (GDPR) came into force across Europe, with a promise to protect citizen rights and privacy online. We spoke to Amber Macintyre, human rights and tech researcher at Tactical Tech to find out exactly how the law could herald a cultural shift.

Macintyre identifies three values that are “going to change the way we think and talk about” data protection: The first puts the onus on companies who are collecting data to ensure that they are collecting the right amount of data. The second ensures that any companies who are collecting and using data are being responsible about what they collect and store. The final? “Around the realm of transparency and responsibility, there’s this third layer that comes from that, which is trust.”

Photo by Dayne Topkin on Unsplash