Not your average grocery store: SirPlus fights food waste by selling past the “best-before” date

Photo by Sylvia Cunningham



Ever eaten something past its package date? At SirPlus, a small grocery store in Wilmersdorf, this is a way of life. The store sells food past its “best-before” date to fight against the 20 million tons of food waste in Germany each year. Customers come in for a variety of reasons – many to find a good bargain, others because they support the startup’s mission. We talk to both staff and customers to find out what’s behind the store’s success.