How Berlin start-up Blue Ben aims to reduce cotton production and conserve water with new water-conscious garments


A recent report released by UNESCO ahead of World Water Day states that two billion people worldwide do not have access to safe drinking water. The same report says that the demand for water is expected to increase in 2050 by almost one-third in comparison to 2010.

The Berlin-based startup, Blue Ben, is looking to tackle water conservation through the creation of water-conscious garments. Because it can take up to 2,700 liters of water to produce just one cotton t-shirt, co-founder Amira Jehia says the company is working on producing fabrics with fibers that are much less “thirsty.”

With the crowdfunding campaign Blue Ben recently launched, founder Ali Azimi says they’re hoping to continue developing fabric out of hemp and modal, ultimately producing 1,000 sweaters by September. The plan is to give 10 percent of revenues to countries like Bangladesh that produced “fast fashion.” Jehia says this will help enable people to “set up their facilities, to clean the water, and to use it as drinking water again.”

Photo by Monika Müller-Kroll.